The idea
Financial literacy is stagnating in almost every country in the world, yet money worries are a leading cause of increased mental health problems worldwide. We need to break this cycle and equip the next generation with the financial skills they need. Schools alone cannot solve this problem: Parents are the most influential role models, so we need to equip them with all the knowledge and tools they need.
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The conviction
Financial literacy is a life skill – and attitudes about money are largely shaped at age seven for life. For girls, gaining financial knowledge and financial confidence is doubly important to understanding and overcoming gender economic gaps across the life cycle. This is where we need to start to advance equality.
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The goal
Make parents the best role models for their children so they grow up with the financial literacy they need for life and understand the impact our daily money decisions have on their lives, society and the world.
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Looking to the future
We are becoming the comprehensive Financial Parenting platform as a one-stop store, providing parents and close relatives with everything they need to raise financially literate children (ages 3 and up), whether or not the parents themselves feel very financially secure.
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The service
The platform offers access to financial education knowledge in eight easy steps. It includes everything needed for a solid financial literacy. Parents purchase a membership, which they can later sell or or pass on when their children have outgrown the learning.
Read German version at leader-mag.ch
Read French version at leader-mag.ch
